The Challenge: Understanding Your Website’s Impact on Ministry
Many churches invest in websites without knowing if they’re actually effective. Without tracking the right metrics, it’s impossible to know whether your website is helping or hindering your ministry goals. The difference between a website that advances your mission and one that wastes resources often comes down to measurement and analysis.
This comprehensive guide from UKChurches explores the essential metrics every church should track to measure website effectiveness and make data-driven improvements.