What if your Sunday sermon didn’t just echo through the church hall and fade away by Monday morning? What if the message you carefully prepared had the power to impact your community throughout the week, growing deeper with every interaction? If that sounds compelling, you’re in the right place. Here’s how you can turn your Sunday sermon into a seven-day social media strategy that keeps your congregation engaged and inspired, and even pulls in new members.
Let’s break down this transformation into tangible steps, so you can stop spinning your wheels and start building meaningful connections through the power of social media.

Step 1: Sunday Afternoon – Summarise the Sermon
Actionable Tip: Don’t wait until Monday to think about social media. While the message is still fresh in your mind, spend 20-30 minutes summarising your sermon into 3-4 punchy sentences that capture the essence of your message.
How to Do It:

  • Use a strong, memorable quote from your sermon as your social media post opener.
  • Frame it as a question to provoke thought or as a challenge to inspire action.
  • Example: “How would your life change if you truly believed you are called to make a difference every single day?”

Once you have your summary, post it across your primary social media platforms: Facebook, Instagram, Twitter, and any others your church uses. This post should set the tone for the week.

Step 2: Monday – Reflective Instagram Story or Reels
Why Instagram Stories or Reels? Because Instagram Stories get attention, and Reels have the potential to reach a wider audience. People are still digesting the sermon message on Monday, so make it easy for them.
Content Idea:

  • Record a quick 60-second video sharing one key takeaway from the sermon. Be vulnerable, real, and relatable. People connect with authenticity, so if there’s a moment in your message that was especially powerful for you, share that.
  • Use text overlays or captions to make the content more accessible.

Don’t underestimate the power of engagement prompts. Ask your audience: “What part of yesterday’s message is sticking with you today?” Encourage them to DM you or leave a comment.

Step 3: Tuesday – Thought-Provoking Question
Tuesday is all about sparking conversation. Use this day to post a thought-provoking question that relates to the core message of your sermon.
Example Questions:

  • “What does living in faith look like for you this week?”
  • “Have you ever felt God calling you to do something outside of your comfort zone?”

Make sure to respond to comments and engage in discussions. The goal isn’t just to get likes but to deepen the spiritual conversation and build genuine connections.

Step 4: Wednesday – Testimonial or Story
This is the perfect day to feature a story that ties into the theme of your sermon. It could be a personal testimony from a congregation member (with their permission, of course) or a biblical story that adds depth to your message.

Pro Tip:

  • Short videos or well-crafted written posts work wonders here. If you’re sharing a testimony, keep it under 2 minutes to maintain attention.
  • Use an emotional hook to draw people in: “You won’t believe how this one prayer changed everything…”

You’re aiming to remind your audience that God works in real, tangible ways. Stories are powerful and can reignite faith in ways a simple message sometimes can’t.

Step 5: Thursday – Educational or Resource Post
Thursday is a great day to provide additional resources that help people apply the sermon practically. This could be a Bible study guide, an article link, a recommended book, or even a podcast episode. People want more than inspiration; they crave depth and application.
Content Ideas:

  • A carousel post on Instagram breaking down scripture from your sermon.
  • A “how-to” post related to the message, like “How to Start a Daily Gratitude Practice” if your sermon focused on thankfulness.
  • Share a podcast episode you love that complements your sermon’s theme.

Remember to add value. The goal here is to help your community not just hear the Word but live it.

Step 6: Friday – Behind-the-Scenes Content
People love a behind-the-scenes look at what goes into preparing a sermon or running a church. This humanises your ministry and makes people feel more connected to you as a leader.
Ideas for Friday Content:

  • Share a photo of your sermon notes, a screenshot of your favourite commentary, or a behind-the-scenes look at your worship team’s practice session.
  • Write a post about how you choose your sermon topics or what God has been teaching you lately.

This is a great day for building trust. Show that your church is made up of real people who are also on a spiritual journey.

Step 7: Saturday – Tease the Upcoming Sermon
The goal on Saturday is to build anticipation for Sunday. Create a post that teases what you’ll be speaking about. You can do this by asking a provocative question or sharing an intriguing quote from your sermon preparation.
Example Post:
“Tomorrow’s message is going to be one for the books. Have you ever wondered why God sometimes feels silent? Join us to uncover the mystery. We’d love to see you there!”
Pro Tip: Use a countdown sticker on Instagram Stories to create urgency. Make people feel like they won’t want to miss it.

Bonus Tip: Use Scheduling Tools
Managing a week-long content plan can feel overwhelming. Tools like Buffer, Hootsuite, or even the built-in Facebook Creator Studio can help you schedule posts in advance. This way, your social media strategy won’t take over your life, and you’ll have more time to focus on connecting with your congregation.

Conclusion

Turning your Sunday sermon into a week-long social media strategy doesn’t have to be complicated. It’s about leveraging the power of storytelling, authenticity, and intentional engagement. The key is to be consistent and provide value each day, in ways that deepen spiritual growth and build community.
Now, it’s time to take action. Go back to your sermon notes, get your social media plan ready, and transform your message from a one-day event into a week-long movement.

Check your website’s score today!